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About Arturo's

You're more than the next appointment.

Customers come back because they know they'll be greeted with a smile, treated with respect, and cared for by people who remember them.

Arturo cutting hair and laughing with a customer in his Santa Barbara barbershop

Our Story

Barbering has been part of our family's story for three generations.

Where it started

Fidel

It began with Fidel, who believed every customer who came to his home for a haircut deserved respect, craftsmanship, and personal attention.

The leap of faith

Arturo

His son Arturo carried that tradition forward after getting his barber license and upleveling his training with Vidal Sassoon. He always had a dream of becoming an entrepreneur, and in 1999 he opened Arturo's, a neighborhood barbershop where people could count on quality haircuts, a warm welcome, and fair prices.

Carrying it forward

Karina

Today his daughter Karina proudly continues the family tradition. A Paul Mitchell–trained stylist, she has expanded Arturo's services to include men's hair color, waxing, and nail care while carrying forward the same commitment to quality and hospitality.

For three generations we have believed great barbering has always been about taking care of people.

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